FRACTIONAL PARTNERSHIPS

High-Level Creative Leadership. Sans Overhead.

Hot take: most brands don’t actually need a Creative Director 40 hours a week.

What they do need is senior-level direction, smarter decision-making, and cleaner creative outcomes, all without the salary, benefits, or downtime that come with a full-time hire.

Instead of paying for idle hours, you get pure impact.

Tier One.

Light Support.

  • A few hours each month

  • High-level guidance + direction

  • Ideal for brands with a small internal team

$1,500-$2,500 / Month

Tier Two.

Standard Support.

  • Ongoing creative leadership

  • Regular reviews + feedback

  • Messaging and brand voice direction

$3,000-$5,000 / Month

Tier Three.

Deep Involvement.

  • Weekly leadership + alignment

  • Heavier oversight across campaigns/projects

  • Closer partnership and/or mentorship with your internal team

$6,000-$8,500 / Month

But hey, every company is unique.

Consider these tiers simple examples. A typical full-time Creative Director runs $150k–$210k/year once benefits and overhead settle in. Our clients are ensconced in creative leadership for a fraction. And, you only pay for the moments that actually move the brand forward.

Fractional Means Smarter

Senior expertise, where it creates value.

Let’s Talk for Five Minutes. You’ll quickly see why a fractional creative partner can out-think and out-deliver a traditional hire.

Real Humans with Opinions

  • Smiling bald man with glasses and a gray beard, wearing a black jacket, standing in front of a white tiled wall.

    Before the ink is dry on the brief, he’s got it. And by “it,” I mean the most disruptive and innovative solution, not an obvious predictable solution. His ability to find the path to brilliant solutions is his super power.  

    David Day
    Omaha Steaks

  • A smiling middle-aged man with gray hair, wearing a blue plaid suit, a light blue shirt, and a patterned tie, against a plain white background.

    Their deep expertise in the AEC industry was immediately evident. They quickly offered thoughtful, targeted recommendations that elevated our overall strategy. The entire process was seamless.

    Greg Eckstrom
    California Drywall

  • A woman with long blonde hair, wearing glasses and a black long-sleeve top, smiling at the camera against a plain white background.

    Colby has the ability to think innovatively and with the customer at the center of every solution. His passion for the work is inspiring and energizes others. The end product is always excellent, and rooted in strategy.

    Madelyn Ayers
    Omaha Steaks

Simplify, then add lightness.

Inspired by motorsport engineer Colin Chapman’s famously common sense philosophy, Leggera Creative represents the consultation & communications design work of Colby & Rachel Shenkle. They’re brilliant at elevating your image, detangling communications, & spotlighting growth opportunities.